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Thoughts & Views
- From TV Buying to Total Video: Why Automation Is Creating Space for Better AV Decisions
- IPA Bellwether Q3 2026: Bigger budgets, softer sales and no excuse to throw everything at the wall
- Better Signals, Smarter Decisions: Carat’s Neil Burling at MiQ Programmatic Live 2026
- Gold and Bronze for Carat at the IPA Effectiveness Awards
- A Winning Night for Carat UK Across London & Manchester
- Carat's Olivia Snowden named in The Media Leader's Future 100 Club
- The Art of Inspiring the Undecided Traveller
- Did you see that! The 30 second TV spot is back on brand media plans
- Carat secures seven shortlists at the Media Week Awards 2026
- Programmatic Digital OOH: From Test Budget to Strategic Media Design
- Carat helps Co-op enter the microdrama space with ‘Pop to Co-op’
- What 10 Search Findings Reveal About the Future of AI Visibility
- Carat UK Celebrates Seven Shortlist Nominations at the MPA awards 2026
- NextGen Video Needs a Different Planning Mindset: Now We Can Act on It
- TikTok Marketing: The Evolution of Video Advertising in the Marketing Funnel
- Carat Named Media Network of the Year at Cannes Lions 2026
- Edinburgh Team Shines at the 2026 Marketing Society Scotland STAR Awards
- Carat Takes Home Grand Prix From the Outdoor Media Awards
- Double Win at Guardian Advertising Awards
- Carat Lands Holland & Barrett the First New Headline Sponsorship of Capital Breakfast in Nine Years
- The New Laws of Attention
- How AI Is Reshaping Digital Editorial Teams
- New Evidence, Same Decisions? Relearning the Value of Audio
- Carat wins Silver at The Drum Awards for Marketing EMEA
- Carat UK appoints Laura Crichton as Managing Director - Clients
- When AI Becomes the Interface: Rethinking the Role of the Website
- The LHF ad ban is just the dress rehearsal
- Mike McCoy in The Drum on UK Ad Spend's Resilience
- Driving Growth Through Incrementality: How Retail Media & Commerce is at the Forefront
- Carat UK lands four shortlists at the 2026 Festival of Media Global Awards
- What Advertising Week Got Right About Premium Content and Attention
- Charlotte Crook in Retail Week on How AI is Reshaping Retail Marketing
- Creator Marketing that Performs: Why Brands Need Paid Social to Scale
- Gen Z in 2026: What the Data is Actually Telling Us
- Being People-first as a Growth Multiplier: Perceptive CMOs
- UK Media Predictions 2026: The Importance of Making Every Impression Matter
- The Nostalgia Economy Meets Real-Time Culture
- Why 'Q5' Isn't Just BS | Consumers Break Habits and Gain New Perspectives Around Christmas
- Football’s Next Chapter: From Dead Rubbers to Digital First
- 2025 was the year of everything
- Communities Shape the Narrative
- The New Media Diet: How New LHF Advertising Restrictions are Shaping Addressable Media
- Carat UK Shortlisted Twice at Newsworks Awards 2025
- From Monoculture to Micro-Obsessions: How Brands Can Win with Fandoms
- Human Truths in the Algorithmic Era: dentsu’s 2026 Media Trends Report
- Dentsu UK&I Appoints Mike Florence as Chief Strategy & Planning Officer for its Media Practice
- Carat Drives Full-Funnel Media Strategy for Arla Cultura® Launch
- Carat UK Conquers from Manchester to London: Six Awards, Two Cities, One Brilliant Night
- Carat UK Wins VodafoneThree Media Account in Major Portfolio Consolidation
- Beyond the Buzz: Real-World AI Applications in Media
- Reimagine the Retail Media Value Exchange | CPG Marketing
- Co-op’s Media Strategy to Co-opt Dinner-Plan Conversations
- The New Social Code | Why Belonging is the Next Currency
- Carat Retains Vodafone Media Buying Account for Another Three Years
- Anticipate Outcomes, Don’t Just Measure KPIs | CPG Marketing
- Human Intelligence Meets Artificial Intelligence: The New Marketing Playbook
- Introducing The Media Edge
- Fuel the Rise of Algorithmic Planning | CPG Marketing
- Five Shortlists for Carat at Media Week Awards 2025
- From Silos to Smarter Solutions: How Collaboration Builds Brands
- Carat Drives Post Office into Streaming with Game-Changing ITVX Drama Partnership
- Ofcom Media Nations Report 2025: Generational Audiences Are Reshaping TV and Streaming Strategies
- Nine M&M Global Award Shortlists Make Us #1 UK Agency
- The Algorithmic Era: Rise of the Consumer Agents
- Brand Reset at MAD//Fest: Rethinking Video Attention for Long-Term Brand Growth
- Google AI Mode Arrives in the UK: A New Era for SEO
- The Power of Brand in Modern Media Planning
- The Price Isn’t Right (Alone): Why Total Value Is Today’s Retail Battleground
- The Algorithmic Era: The Business Algorithm
- Carat's Suzie Maynard Named in MediaWeek 30 Under 30 2025
- Carat Delivers Spectacular Brand Experience for NERDS Gummy Clusters at Capital's Summertime Ball
- Playing to Win: What the Beautiful Game Can Teach Us About Portfolio Strategy
- Brand Reset: The Future of Brand Growth Starts Here
- After Google’s Cookie U-Turn, What Happens Now to the Alternative Identifiers?
- In Conversation with Gen Z: Media, Culture and Connection
- Carat UK Celebrates Double Victory at The Drum Marketing EMEA Awards
- Carat Celebrates Bronze Win for Co-op Food Membership Campaign at 2025 Performance Marketing Awards
- Carat Shortlisted for Team of the Year at Retail MediaX Awards
- Carat and Dentsu Creative Roll Out Integrated Campaign for Albert Bartlett's Jersey Royals
- Create Equal Opportunity Across All Touch Points | CPG Marketing
- Carat Secures Triple Shortlisting at The Drum Marketing Awards EMEA
- Carat Wins Campaign Media Award for Groundbreaking Co-op Funeralcare Campaign
- To Fit In, or to Stand Out? Cultural Assimilation & Changing Relationships with Self-Expression.
- Carat Secures Three Shortlists at 2025 Performance Marketing Awards
- How Human Intelligence Powers Relationship Algorithms
- The Augmented Media Toolkit | Gen Z Media Trends
- Carat Recognised at UK Sponsorship Awards for Carling and VOXI Campaigns
- Preparing to Win the Battle for Algorithmic Availability | CPG Marketing
- Consumer EQ | Generation GLP-1
- How Algorithms Can Create and Harvest Demand
- CPG Marketing at the Algorithmic Crossroads | LinkedIn Live
- AI Might Raise the Floor, but It Also Lowers the Ceiling
- What Love Songs Can Really Teach us About Brand Loyalty
- Generative AI in Market Research: Insights from the 2025 Market Research Society Conference
- CPG Marketing at the Algorithmic Crossroads: Thought Leadership Report
- A View from Davos: Collaboration in the Algorithmic Era
- Pandora Hands Global Media Business to dentsu
- From Rising Churn to FinTok, How FSI Advertisers Navigate Change in 2025
- Vodafone Cuts Media Carbon Footprint by a Third
- Harnessing Google’s 2024 Trending Searches to Shape Culturally Resonant Brand Strategies
- A Better Supply Chain | 2025 Media Trends
- dentsu Global Ad Spend Forecasts | December 2024
- Bluesky: The Meteoric Rise of a Decentralized Social Network
- Connected Television Gets Real Scale
- The Augmented Media Toolkit
- In The Box Summit 2024 | Amazon & dentsu
- 2025 Media Trends LinkedIn Live
- Connected TV: We’re past adoption, now it’s a habit
- The Year of Impact | dentsu 2025 Media Trends
- The end of scissor-kick marketing: Ofcom Media Nations 2024
- Pioneers in AV: a MAD//Fest Panel Discussion
- Google’s U-Turn on Third-Party Cookies: A Wake-Up Call for Media
- Co-op normalises conversations about funerals using a C4 branded show
- Pernod Ricard appoints Carat to handle media in Europe Entities