Delivering outcomes that matter
At Carat, the way we show up means we are constantly delivering on that pioneering spirit through our craft. We are experience designers, not simply media planners.
We always start with our clients’ desired growth outcome. Our network of 10,000+ specialists around the globe work to assess the impact of brand, performance and customer communications, to understand deeply the impact of a paid, owned and earned ecosystem on our clients’ opportunity to achieve their desired growth.
Our services
Pioneering impact that matters
We leverage the impact of every pound spent, innovating to deliver solutions that are better for business, better for people and better for society.
Client Management
We offer support across the full campaign journey – from strategy through to delivery. Our team builds tailored solutions to align with specific business goals and unique market challenges, including End-to-End Campaign Management, Customised Client Solutions & Media Training and Consultancy.
Media Planning
We craft media solutions that are designed to maximise impact and precision across channels, including TV, Broadcast & Cinema Advertising, Radio & Audio Advertising, Print Advertising, Outdoor & OOH Advertising, and Retail Media.
Media Buying & Execution
We believe in delivering measurable results across every channel. When it comes to media buying, we're here to support with Negotiation & Placement, Omnichannel Media Buying, Campaign Optimisation & Performance Tracking and AI-Driven Media Buying.
Strategic Planning
Effective marketing starts with a solid strategy. Our strategic planning solutions are designed to help brands navigate the complexities of today’s market, and include Audience Insights & Market Research, Optimised Media Mix Marketing Strategies, Integrated Campaign Development and Brand Positioning & Strategy Support.
Digital Marketing
Our specialists know how to drive performance and engagement across channels, including Paid Search (PPC) & SEO, Paid Social Advertising, Programmatic Display & Video, eCommerce & Marketplace Advertising, Influencer & Creator Marketing, Affiliate & Partnership Marketing, Dynamic Retargeting & Personalisation, and Email & CRM Marketing.
Content, Partnerships and Sponsorships
Our content, partnerships, and sponsorship solutions connect brands with audiences through Creative Strategy & Production, Branded Content & Native Advertising, Product Placement & Sponsorships, Cross-Media Partnerships and Brokering, Interactive and Shoppable Content, and Sponsorship & Event Marketing.
Analytics & Performance Reporting
Our teams turn data into action by measuring the real impact through Data-Driven Insights & Attribution Modelling, Real-Time Performance Dashboards, ROI & Conversion Tracking and Market Benchmarking & Competitive Analysis.