Throughout 2025 Carat will publish our CPG Marketing at the Algorithmic Crossroads content series - seven reports that will build a comprehensive strategic approach and playbook to win at CPG marketing in the new, third marketing era: the Algorithmic Era. You can find the two previously released chapters in the CPG Content Hub.
In the latest chapter of Carat’s CPG Marketing in the Algorithmic Era series, we examine how brands can reimagine budget allocation to match a world where every touchpoint influences both culture and commerce.
The consumer journey has never been more complex — or more connected. As retail media networks rise, social platforms evolve into commerce engines, and AI reshapes discovery, CPG brands are navigating an ecosystem where every impression can inspire or convert.
But are your media investments built for this new reality?
In Consideration #3: Create Equal Opportunity Across All Touchpoints, we reveal how to break free from legacy budgeting models and instead build a more fluid, responsive, and measurable approach — one that reflects the dynamic interplay between brand-building and performance marketing.
Download the report to explore:
- Why retail media networks are growing — and views on the kind of landscape these new networks are
- How to implement evidence-based budget shifts across shopper, brand, and performance
- What it takes to measure and manage media like a connected system, not a set of silos
Write your new playbook. Lead the way. Learn, grow, and win.
