The industry’s largest ever attention based study into the long and short-term brand impact of NextGen Video advertising.
Introducing Brand Reset
Carat is proud to unveil this new global thought leadership piece, the Brand Reset. A ground breaking piece of research, designed to reshape how brands think about growth in the Attention Economy.
At a time when many marketers over-index on short-term performance, Brand Reset delivers a wake-up call: sustainable brand success depends on attention, and attention drives both brand and sales outcomes.
Developed by dentsu, in collaboration with Kantar and Lumen, and with strategic input from renowned experts Les Binet and Dan White, the Brand Reset sets a new standard for how brands plan, activate, and measure across the evolving video landscape.
Why Brand Reset Matters
- Realigning for Growth
Too much focus on the bottom funnel? You're not alone. This study shows why balancing short-term demand with long-term brand building is critical for sustainable growth. - Navigating the New Video Landscape
With the decline of linear TV and the rise of fragmented video platforms, Brand Reset helps brands understand where attention is going - and how to capitalise on it. - New Planning Principles, Backed by Data
Brand Reset uncovers which platforms and formats truly move the needle, with early findings showing that just 5–10 seconds of attention can drive meaningful long-term sales impact.
Be First to See the Full Report
This is just the beginning. The full findings will be officially released by Carat later this year. Sign up now to be among the first to receive:
- The full Brand Reset whitepaper
- Platform-specific insights
- Updated planning tools to drive both brand and performance outcomes
Powered by Carat. Developed by dentsu.
Brand Reset has been created in partnership with 10 leading NextGen Video platforms.
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