SO MOnday: 14th December 2015


Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week… including Instagram Husband, the best of YouTube in 2015, Game of Thrones and the X Factor Final John Lewis parody…

John Lewis X Factor mobile news marketing news social media news

Instagram Husband

A new phenomenon has taken over the online tidal waves this week. We all know the prominence of social influencers, who are vlogging as well as sharing their lives via different social media platforms. 

In a hilarious skit, this shows the lives of the other halves of the acclaimed bloggers, showing what life is really like when you are hanging out with someone who documents every minute of their life online.

Watch the YouTube here.

YouTube Rewind: 2015 in Review

This YouTube video is a six-minute celebration of the videos, people, and music and moves that made 2015. #YouTubeRewind.

McDonald’s Australia present a crowd directed social film

So McDonald’s Australia have handed over the director’s chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film, and it’s all about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.)

New episodes will be shot every few days and the fans will direct key parts of the story by their plot recommendations on Facebook. It will be pieced together as a five-minute mini-blockbuster to be released on December 26.

Watch the first episode right here... Enjoy!

Game of Thrones –  FB Most Talked about TV show

Looking back at 2015 we have had some great TV programmes to chat about with friends online and offline.

Facebook has released a review that revealed:

  • Ed Sheeran most talked about entertainer
  • Star Wars: The Force Awakens most talked about movie
  • Floyd Mayweather & Manny Pacquiao most talked about athletes
  • Game of Thrones #1 most talked about TV show followed by The Walking Dead

It will be interesting to share these with clients as it will be helpful to guide them to create engaging content, catering towards the audience's tastes. 

X Factor Final: Man on the Moon Parody

x factor final.jpg

Swiftly after the Aldi parody of John Lewis’s ‘Man on the Moon’ Christmas ad, we have seen X Factor jump on the bandwagon. 

During the X Factor final last night, viewers were delighted to see them bringing back Louis Walsh, the popular former judge, via a parody of the Man on The Moon.

‘The clip saw Walsh peering at Wembley Arena, where the final was taking place, through a telescope from his lonely exile’.

A brilliant piece of content from the show’s producers which saw Twitter light up with viewers' delight, really generating that social conversation.

John Lewis X Factor mobile news marketing news social media news
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