We are Carat.
Founded over 50 years ago as the world’s first media agency, we are over 12,000 experts in over 100 countries, passionately committed to understanding our clients and their customers - and deeply humbled by the enormous responsibility that comes with it.
Check out our work, inspired by human understanding.
Designing for People
Business Planning for GrowthLEARN MORE
We help our clients plan for long-term growth.
Understand people & cultureLEARN MORE
We develop an intimate understanding of people and their needs in the context of rapid changes in culture.
Mapping the consumer experienceLearn More
Our proprietary tools allow us to develop a deep and detailed understanding of consumer journeys, category needs, and brand performance at each stage.
Partnerships & innovationLearn More
We create meaningful media experiences for clients across major global platforms, original content production, influencer programs, and gaming.
Designing & optimising media-led experiencesLearn More
We design personal and immersive experiences that connect real people to each stage of a journey, leveraging the full media ecosystem.
Investment & activation at scaleLearn More
We utilize innovative, consistent, transparent and scalable buying and investment capabilities and media owner partnerships.
Performance marketing & commerceLearn More
We match our focus on developing brand building experiences with the integration of performance marketing and new commerce opportunities into our plans.
Marketing effectivenessLearn More
We operate marketing effectiveness and learning agendas for both brand affinity and equity as well as short term sales – all to drive long-term customer value.
We’re only as good as the people we work with.
The strength of our work has been recognised around the world, with over 200 individual award wins this year alone (not that we’re counting…)
Leading With Thought
News to inspire and inform.
The world moves fast, but we still need to keep up to date. If you don’t have time for a full, deep dive into our thought leadership, our news will keep you informed.