The global authority on advertising and media effectiveness, WARC, has published its 2023 Media 100 list, which recognises the most awarded media campaigns across the industry's global and regional media award competitions.
We were thrilled to see Carat UK ranked #20 in their Global Top Agency listings, making us one of only two UK agencies featured in the top 20.
This extraordinary result for our agency was significantly down to the performance of two campaigns, Pringle's "Meet Frank" and Mondelēz's "Cadbury Worldwide Hide" - both of whom featured in the Top 100 Campaigns list after picking up awards at several of WARC's recognised awards shows, including Festival of Media Global, M&M Global, Effies and Campaign.
Our awards success also contributed to exciting results for several of our current and former clients, with Cadbury ranked as the number #1 brand globally; this list also featured Heinz (#14) and Vodafone (#30).
Cadbury owners, Mondelēz also came in #2 in the Top Advertisers list, with Kraft Heinz ranking #16, Vodafone #21 and Kellogg's #27.
We were also flying the flag for our network dentsu International, which ranked #8 in the global agency network ranking.
You can read more on the rankings here: https://www.warc.com/creative/rankings/media-100/methodology