Direct Line Group have appointed Carat UK as their agency of choice to handle its media strategy, buying and planning across the group’s insurance brands, including Direct Line, Direct Line for Business, Churchill and Green Flag.
The move follows a competitive review against their incumbent agency of over 25 years, EssenceMediacom, Spark Foundry and Omnicom Media Group.
Kerry Chilvers, marketing director of Direct Line Group, said: “The combination of brilliant strategists, market-leading proprietary planning and insight tools, and a clear differentiated vision for our brands proved a winning platform for our new partner Carat.”
Clare Chapman, chief executive of Carat UK said: “I am super proud of our Carat team, who seamlessly integrated our deep media expertise with that of Merkle Media and the wider Dentsu CXM specialism, to bring to life a total customer experience proposition for Direct Line Group. A real Dentsu family affair delivering for a great client who were a joy to work with – we can’t wait to get stuck in.”