We are thrilled to announce that Holland & Barrett, in collaboration with Carat’s brilliant team in Manchester, has been recognised in Campaign Magazine's 2023 Lists feature, securing a spot in the Top 5 campaigns for Customer Experience. This acknowledgement is a testament to Holland & Barrett's unwavering commitment to making a positive impact on customers' lives.
Every Menopause Matters – Reaching Women Across All Communities
Holland & Barrett is leading the charge with their 'Every Menopause Matters' initiative, ensuring menopause support reaches women from all walks of life. In the past year, they've gone above and beyond, training over 4,000 store staff to recognise and address menopause symptoms, particularly focusing on underserved communities often left out of these crucial conversations.
Recognising the disparity in menopause support, especially for women from Black, Asian, and minority ethnic backgrounds (source: H&B research conducted by YouGov)*, Holland & Barrett has made inclusivity a cornerstone of their campaign. They are determined to break down the barriers preventing these women from receiving the assistance they deserve.
Their 30-second visual ad, a first in 18 months, features women sharing their personal menopause journeys, representing diverse backgrounds. Taking it a step further, a 15-second fully Hindi edit was produced and then targeted through YouTube and paid social to those with phone or social media language settings set to Hindi.