Carat UK welcomes back Jo Sutherland


Jo Sutherland, managing director at Dentsu Aegis Network's mobile agency Fetch, is rejoining Carat UK as CEO.

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We are delighted to announce that Jo Sutherland will be moving from her managing director role at Fetch, to become CEO of Carat UK next month.

Since joining Dentsu Aegis Network in 1999, Jo has had an impressive track record of senior leadership roles within the group, most recently as managing director at Fetch, but prior to that within media agencies Carat and Vizeum.

At Fetch, Jo has accelerated the agency's mobile-first vision and doubled revenues over the two years of her tenure.  She introduced new digital capabilities to the agency's offering, subsequently attracting significant mobile-centric business from UK advertisers.  These included becoming the agency of record for The Telegraph Media Group and Yolt (by ING Bank) amongst others.

She will report to Matthew Platts, who was promoted to chief executive of Media Brands UK & Ireland earlier this week.

Jo, says: "Carat is continually challenging the media status quo by putting innovation central to its clients' business agendas and by tapping into the diverse capabilities of our entire network. I'm delighted to join the team at this exciting time and lead the business through its next period of growth.

"It’s a solid business and, I just want to make it brilliant."

Stef Calcraft, executive chairman at Dentsu Aegis Network UK & Ireland, added: "Jo brings a dynamic mobile-first philosophy to the heart of the business. She is a progressive leader with a collaborative style that inspires more innovative ideas and solutions for our clients, our people and our media partners.

"Jo has played a pivotal role in transforming Fetch into the thriving business that it is today and I look forward to her leading Carat through its next phase of growth.

"I’d like to take this opportunity to thank Rick for his dedication to Carat over the past two years. I am delighted that he remains within the group and wish him all the best in his exciting new role."

We can reveal that Rick Hirst, will be moving on to an exciting new role within the global Dentsu Aegis Network business, details of which will be released in the coming weeks.

We would like to thank Rick for everything he has brought to Carat UK over the past two years and please join us in wishing him all of the luck in the world with his new role.

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