RAJAR Q2 RESULTS
RAJAR’s latest results announced 49.2 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the second quarter of 2017. This is up by approximately 500,000 adults on the same quarter of the previous Year (Q2, 2016). The total average number of weekly hours listened to radio for this quarter is 1.033 billion – and on average a listener tunes into 21 hours of live radio per week.
More than 6 in 10 adults aged 15+ are listening to radio via a digital platform. With 33 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week – This means 61% of the population tune into digital radio every week!
The share of all radio listening via a digital platform now stands at 48.7 % – this is up 6% year on year. The digital share is comprised of the following;
- DAB share 34.5%
- DTV 5.4%
- Online or App 8.8%.
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, DTV 11% and Online 18%.
Personalised radio listening and listening on the move is also becoming more apparent. 27% of adults listen to radio via a mobile phone or tablet – with 9 million adults claiming to listen to radio via earphones, at least once per month.
44% of 15-24 year olds also claim to receive social updates about their favourite radio station/presenter, with 31% of adult social media users claiming to do the same.
Compared to the 1st quarter of 2017, which saw the majority of national stations reach decline, quarter 2 saw some good increases in weekly reach for a number of national stations.
Global maintains its lead in the rankings with more than 23.3 million loyal listeners tuning in each week, up 3% quarter on quarter. Top performers in the Global portfolio included LBC UK up a massive 14.6% quarter on quarter and Smooth Extra up 17.4%. However Global did have some fallers which included Heart Extra down 19% compared with Q1.
Bauer Radio's portfolio remains the second-best listened to, with 17.2 million people tuning in each week – up 1.8% quarter on quarter. Although Bauer were down 3% YoY. Bauer’s best performing stations this quarter include Kiss (up 15.5%), Kisstory (up 11.8%) and Absolute 80s (up 11.3%). It wasn’t great news for Bauer’s Kerrang however, which was down 11.6% quarter on quarter and down 28.3% YoY – the biggest yearly decline across all stations.
With a few exceptions of quarterly declines, all BBC stations performed well, with Radio 1 up 5.3% and Radio 4 up 3.5%.
Overall, there was little change to the market share over the 1st quarter of 2017 – with Global remaining the dominant force in the radio market.
This article was first published on the Carat Leeds website.