CinemaGoers can now digitally feed animals to win prizes in Pets at Home & Carat partnered DOOH touch screen campaign
Carat has launched an expansive nation-wide touch-screen campaign for Pets at Home on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers.
The interactive and geo-targeted campaign was created by John Brown Media, Carat’s sister content agency, with production and game build by Grand Visual. The fast-paced touch-screen activation awards the top ten players by entering their name on the leader board and issuing voucher codes to spend in-store, with location-specific directions to their nearest Pets at Home store. The DOOH push will run in Vue, Odeon and Cineworld cinemas in England and Scotland until the end of September.
Tim Dowling, Head of External Communications at Pets at Home, commented: “Interactive digital screens are a new marketing channel for Pets at Home. This campaign promotes our free in-store My Pet Pals workshops where kids can learn how to look after pets responsibly. These screens are targeted in locations where we know families are spending time together - allowing people to experience our brand in a fun and interactive way. The campaign incentivises participants to visit the store which is very close to the 38 cinemas. We look forward to seeing the results."
Alex Sturgess, Director at Carat had this to say about the campaign "This campaign was a fantastic means of connecting consumers with the brand in a playful and engaging manner, whilst simultaneously promoting responsible pet ownership by heightening awareness of the in-store My Pet Pals workshops."
Carat's very own Mike Bentley collecting the award!