With this final addition to the 2025 CPG Marketing at the Algorithmic Crossroads seven-part series, we complete our comprehensive playbook designed to help CPG marketers win in the new, third marketing era: the Algorithmic Era. You can find the entire series in the CPG Content Hub.
As consumers continue to move to online shopping for convenience, they’re increasingly outsourcing their purchase decisions to AI and predictive tools. Retailers are responding in turn with sophisticated apps that create pre-populated shopping lists based on past purchases and behavioral patterns. These lists will evolve into dynamic, predictive ecosystems that both repeat past choices and suggest new products.
In this paper, we lay out specific actions CPG brands can take to stay relevant and to stand out among the competition in recommended solutions and predictive shopping tools.
- Partner in Building Predictive Retail Experiences
- Blend Emotional and Logical Brand Storytelling
- Embed Brands in Everyday Utility
- Invest in First-Party Data and Feedback Loops
- Innovate Health and Wellness Solutions
- Champion a Win-Win Retailer Relationship
- Lead on Ethical AI Practices
CPG brands looking to secure their place in the predictive, personalized shopping journeys of tomorrow must shift today from being reactive buyers of retail media to becoming proactive co-creators of the retail experience.
