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Thoughts & Views
- What Does Difference Engineered Actually Mean?
- Carat - Difference Engineered - Explored in Campaign Exclusive Interview with Chrissie Hanson
- Carat Reshapes Global Strategy Leadership Around Innovation and Intelligence
- Marketing to Reinvention States: How Media Evolves When Brands Turn into Wayfinders
- We’ve Got Your Attention. Here’s the Proof!
- The Juror’s Perspective: ISO Creative Use of the Power of Media
- Campaign’s Media Faces to Watch 2026: Charbel Chamoun, Carat
- Campaign’s Media Faces to Watch 2026: Aishwarya Apte, Carat UAE
- The Friction Paradox Defines Commerce | A Gen Z Perspective
- Being People-first as a Growth Multiplier: Perceptive CMOs
- LinkedIn Live: Gen Z Reacts | Human Truths in the Algorithmic Era
- Arla Foods Renews 25-Year Partnership with Carat in Key European Markets
- AI is the Driver – How Innovation and Newness is Driving Ad Spend for Technology Brands
- Why 'Q5' Isn't Just BS | Consumers Break Habits and Gain New Perspectives Around Christmas
- 2025 was the year of everything
- Communities Shape the Narrative
- Driving Creative Excellence Through Innovation: How Heineken, Dentsu & CreativeX Scale Impact
- The Friction Paradox Defines Commerce
- LinkedIn Live: Media Trends 2026
- Human Truths in the Algorithmic Era: dentsu’s 2026 Media Trends Report
- Reimagine the Retail Media Value Exchange | CPG Marketing
- Content Hub | CPG at the Algorithmic Crossroads
- Carat Retains Vodafone Media Buying Account for Another Three Years
- Anticipate Outcomes, Don’t Just Measure KPIs | CPG Marketing
- Fuel the Rise of Algorithmic Planning | CPG Marketing
- Carat Malaysia Named Silver Growth Agency of the Year at Media Specialist Association 2025 Awards Ceremony
- From Silos to Smarter Solutions: How Collaboration Builds Brands
- Brand Reset at MAD//Fest: Rethinking Video Attention for Long-Term Brand Growth
- Carat Cultural Catalyst | Cannes Lions 2025
- The Metaverse Mirage: Is It Time for Brands to Double Down or Walk Away?
- CANNES 2025 - DAY 4: The Basement Is Where the Magic Lives
- CANNES 2025 - DAY 3: The Most Talked-About Moment? Reese Witherspoon’s Sunnie Drop
- CANNES 2025 – DAY 2: How to Build a Brand: Creativity, Consistency & Collective Impact at Cannes Lions
- CANNES 2025 – DAY 1: Creativity Has a Pulse. AI Doesn’t
- Brand Reset: The Future of Brand Growth Starts Here
- After Google’s Cookie U-Turn, What Happens Now to the Alternative Identifiers?
- In Conversation with Gen Z: Media, Culture and Connection
- Create Equal Opportunity Across All Touch Points | CPG Marketing
- To Fit In, or to Stand Out? Cultural Assimilation & Changing Relationships with Self-Expression.
- Pioneer New Ways to Find Growth Audiences | CPG Marketing
- Carat Secures Three Shortlists at 2025 Performance Marketing Awards
- How Human Intelligence Powers Relationship Algorithms
- The Augmented Media Toolkit | Gen Z Media Trends
- “I think you need more Sauce...” How Doechii and Carat Helped Jack in the Box Drive a Masterclass in Cultural Integration
- Carat Recognised at UK Sponsorship Awards for Carling and VOXI Campaigns
- Preparing to Win the Battle for Algorithmic Availability | CPG Marketing
- Carat Innovation Summit 2025: Media Paradigm Shifts
- The Gen Z Effect: Shaping the Year of Impact
- Heineken Extends Global Media Relationship with dentsu
- Carat Greece Named Ermis Awards Media Agency of the Year 2024
- Consumer EQ | Generation GLP-1
- How Algorithms Can Create and Harvest Demand
- Forrester Wave™ Names dentsu a Media Management Leader | Full Report Available
- CPG Marketing at the Algorithmic Crossroads | LinkedIn Live
- AI Might Raise the Floor, but It Also Lowers the Ceiling
- What Love Songs Can Really Teach us About Brand Loyalty
- Generative AI in Market Research: Insights from the 2025 Market Research Society Conference
- CPG Marketing at the Algorithmic Crossroads: Thought Leadership Report
- Super Bowl 2025: The Biggest Ads, Boldest Moments, and Why Brands Keep Betting Big
- Nerds Candy Kicks Off 2025 with a Sweet Super Bowl Spectacular
- A View from Davos: Collaboration in the Algorithmic Era
- Pandora Hands Global Media Business to dentsu
- Designing for the Now and Next | 2025 Predictions
- From Rising Churn to FinTok, How FSI Advertisers Navigate Change in 2025
- Image of Perfection in Denmark
- Vodafone Cuts Media Carbon Footprint by a Third
- Poltronesofà Selects Carat as Media Partner for UK Operations
- Harnessing Google’s 2024 Trending Searches to Shape Culturally Resonant Brand Strategies
- A Better Supply Chain | 2025 Media Trends
- dentsu Global Ad Spend Forecasts | December 2024
- Dentsu wins Microsoft Advertising Generative AI Innovation Partner Award
- Bluesky: The Meteoric Rise of a Decentralized Social Network
- CMO Navigator | Media Edition 2024
- Connected Television Gets Real Scale
- Dentsu Named a Leader in Media Management Services by Independent Research Firm
- The Augmented Media Toolkit
- In The Box Summit 2024 | Amazon & dentsu
- 2025 Media Trends LinkedIn Live
- Carat Retains Kellanova’s European Media Business, Reinforcing Their 16-Year Partnership
- Carat Retained as Kellanova’s European Agency of Choice
- Carat appoints global leader to level up its flagship status in the industry
- Connected TV: We’re past adoption, now it’s a habit
- The Year of Impact | dentsu 2025 Media Trends
- Co-op completes review of media contract
- Building Brand EQ with Latine Consumers
- The end of scissor-kick marketing: Ofcom Media Nations 2024
- Carat Appointed as Media Partner of Pernod Ricard in China, further expanding the growing global relationship from Latin America and Europe
- Healthy Conversations & Future Pharma Trends on The Human Element Podcast
- Carat Malaysia Celebrates Outstanding Achievements at MSA Awards 2024
- Pioneers in AV: a MAD//Fest Panel Discussion
- Google’s U-Turn on Third-Party Cookies: A Wake-Up Call for Media
- Cannes + Creativity on The Human Element Podcast
- Co-op normalises conversations about funerals using a C4 branded show
- Pernod Ricard appoints Carat to handle media in Europe Entities
- Driving Impact Through Media: Transformative Strategies for Brands
- Brand EQ US 2024 : The most emotionally intelligent brands in the US
- Carat @ The Palais, Cannes Lions 2024
- Designing with EQ: Balancing Brand & Performance Media
- Shopping, AI & Kerving
- Unlocking Gen Z Insights: Dive into Our LinkedIn Live Discussion
- International Women's Day 2024
- Inspiration and Advice: Women of Carat on International Women’s Day
- 2024 Media Trends
- Carat Views – Mental Health Matters with Heather Waterfield
- The Duality of Media
- Brand EQ3 2024 Edition: Emotional Intelligence for Brands
- Carat Denmark Win Agency of the Year Awarded by MyResearch
- The Human Element - The One About Retail Media
- CES 2024 Wrap-Up
- Carat Taiwan Awarded Agency of the Year 2023 by Campaign Asia-Pacific
- Designing for Now and Next: Carat’s 2024 Media Predictions
- Brand EQ3 Webinar Preview
- The Human Element- Diversity and AI
- Hamish Kinniburgh Appointed Global Strategy Officer at Dentsu
- Carat x Contagious Partnership Announcement
- Outvertising Live - Where the day job and gay job collide
- Carat Italy Wins an Effie Award with Oreo/Mondelez
- 2024 Media Trends Discussion with dentsu
- Will Swayne named as dentsu’s Global Practice President – Media
- Carat South Africa - Media Agency of the Year in 2023
- Carat UK's Journey as Finalists at the Effie Awards 2023
- 2023 Media Trends Revisited
- The Pace of Progress | dentsu 2024 Media Trends
- Carat Adds U.S. To Its Kraft Heinz Remit
- The Carat Innovation Summit: Unleashing the Transformative Power of AI
- Exciting changes and new faces within the Carat Global team
- Innovation Partner: Stitcht
- Designing for the Now and Next: 2023 Mid-Year Update
- Carat Cannes Lions Wrap Up
- Creating Connections at Cannes Lions 2023
- Carat Views | Attention Economy
- March 2023 Awards Momentum
- Carat Wins P&G's Best of Brand: Agency Partnership Awards
- dentsu doubles down on client focused leadership in EMEA region
- Outlook for Advertising in 2023: Dentsu Ad Spend Report
- Carat Views | Media Trends 2023
- Media Trends 2023
- 2023 Media Trends
- Carat and Microsoft Discuss Emotional Intelligence at Advertising Week
- Brand EQ Report 2022 : Generational Focus
- 3 Techniques for Connecting With Consumers More Deeply
- 3 Techniques for Connecting With Consumers More Deeply
- Carat Views | Gaming Everywhere
- Emotional Intelligence is a Key Factor in Brand Growth
- Midyear dentsu Ad Spend Report 2022
- Carat and Dr Goleman Discuss EQ at Cannes LIONS 2022
- Carat Brand EQ Report 2022
- Brand EQ - More Emotionally Intelligent Brands Grow More Quickly
- An Inside Look at the Hottest Topics in Marketing and Media in 2022
- What Is Worth of Attention?
- Media Trends 2022
- Audience Activation: Start with First-Party Data
- Future of FMCG
- What is Brand EQ and why is important for your brand?
- Carat Brand EQ Report
- Why has ‘Empathy’ become the word of the moment?
- Carat Conversations
- Carat ranked #1 Globally in RECMA Qualitative Diagnostics Report
- Kraft Heinz names Carat a Global Media Agency Partner
- Carat named a leader amongst global media agencies
- Alcohol brands: how to win the first glass of the night
- Carat's founder passes away
- Machine learning vs. artificial intelligence in media
- CMOs on the new world of media
- Microsoft retains Dentsu Aegis Network for global media
- How United Airlines Is Building Cultural Relevance That Drives Business Results
- The Power of Sound 2026 Report: Audio’s Evolution from Media Channel to Cultural Powerhouse
- Dentsu Announces Chrissie Hanson as North America Media Practice CEO and Carat Global Brand President
- Defining Themes for 2026 from the Carat Innovation Summit
- The Human Renaissance: Carat’s Insights from CES 2026
- Media Predictions Report: Designing for the Now and Next 2026
- From Monoculture to Micro-Obsessions: How Brands Can Win with Fandoms
- Building Connection in the Attention Economy | Insights from Advertising Week NYC
- Beyond the Buzz: Real-World AI Applications in Media
- Carat Taps Fandom to Uncover Industry-Leading Fan Insights to Fuel Cultural Agency Initiatives
- The New Social Code | Why Belonging is the Next Currency
- Carat Expands AI-Powered Media Capabilities, Forges Partnership with Vurvey Labs to Deepen Consumer Insight & Cultural Relevance for Brands
- The Power of Brand in Modern Media Planning
- Consumer EQ: The New Social Code
- The Shifting Media Landscape in the Algorithmic Era
- Carat's Michael Law: The Convergence of Culture and Commerce, and Why Media Matters at Cannes 2025
- The Influence of Authenticity in the Algorithmic Era
- Embracing Unconventional Thinking For Tomorrow’s Innovation