We are in the algorithmic era of media. The ways in which platforms & people use algorithms changes how they discover, interact with, and shop each and every category. This opens up a whole new world of growth opportunities within media.
We’ve now entered the age of algorithms where AI impacts every channel – changing media to be more discoverable and conversational.
It’s not just media; it’s the way people live their lives. In this new era, brands will be challenged to drive greater visibility, meaning, & discoverability within media.
This presentation discusses 4 trends across which the media landscape is evolving:
- THE CONTENT REVOLUTION. As the pace of content accelerates – and saturates – platforms are challenged to innovate.
- INTIMATE MEDIA SPACES. The acceleration of content saturation has created space for more personal and private media experiences.
- A POST-CLICK WORLD. Evolving AI, technology, and conversational capabilities are unlocking a post-click world.
- FROM MEDIA TECH TO MEDIA AI. AI is becoming a foundational part of the media landscape and could usher in a new era of intentional consumption.
Discover more insights - read the full report here.
