Understanding people & culture
We develop an intimate understanding of people and their needs in the context of the rapid changes in culture. We seek to understand how brands can be built through greater emotional intelligence and detailed knowledge of audience segments and their real identity. Our Carat Hero EQ offering allows us to codify and understand where brands should be playing in culture and, more importantly, why. We’ve partnered with The Hero Collective to specialize in youth and multicultural audiences in the US. Our Carat Hero EQ services range from insights and strategy, ideation workshops, content approaches and bringing impactful ideas to life in media.