Peter Vandre

As Carat’s first Chief Analytics Officer, Peter is responsible for practice development, solution innovation, and aligning the analytics capabilities of Carat and Merkle to accelerate enhancements to Carat's people-based product offering.

Peter spent the last 15 years at Merkle creating and growing a global team of data scientists to support Dentsu agencies in their people-based marketing transformations. He has also launched and grown the digital analytics practice to over 200 professionals, led the development of our data management platform (DMP) practice, and focused on analytical engagements with many retailers including Nike, Urban Outfitters, and Disney.