The Art of Influence: Unlocking growth with influencer marketing and digital-first talent

Carat UK’s latest report, The Art of Influence: Unlocking growth with influencer marketing and digital-first talent, co-written with Dentsu’s influencer agency, Gleam Futures, explores how a talent-led, content-first approach can provide the answer to an effective brand partnership and drive real business impact.

The report, looks at the modern-day effect of talented and influential creators, how influence has disrupted traditional brand building, effective measurement of influencer marketing, the emergence of talent helping brands through uncertainty and much more.