The Art of Influence: Unlocking growth with influencer marketing and digital-first talent


July 15, 2020 - In a few short months, the COVID-19 outbreak has reimagined our world and rewritten how we live, work and play.

Since the global Coronavirus “lockdown”, audiences are increasingly looking to digital-first talent to inform, entertain, educate and inspire. And in a world of increased connectivity, sharing this level of advice and guidance is easier and more immediate than it’s ever been before.  

Carat UK’s latest report, The Art of Influence: Unlocking growth with influencer marketing and digital-first talent, co-written with Dentsu’s influencer agency, Gleam Futures, explores how a talent-led, content-first approach can provide the answer to an effective brand partnership and drive real business impact.

The report, looks at the modern-day effect of talented and influential creators, how influence has disrupted traditional brand building, effective measurement of influencer marketing, the emergence of talent helping brands through uncertainty and much more. 

You can download a copy of the report here.

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