Future of FMCG is Carat’s response to the challenges that have been disrupting consumer goods for the last decade. Emerging competitors, new distribution channels, slowing growth, and changing consumer attitudes have forced brands to question the old truths of FMCG marketing.
Carat’s thought leadership series provides answers to the most pressing questions facing the category, from consumer understanding to growth, data, and organizational frameworks. Based on our work with the world’s leading advertisers, we are mapping out a path towards an exciting and dynamic new model for big FMCG brands. Our position is that scale and innovation should be natural partners.
Download our reports today to find out how your brand can gain a competitive advantage through marketing and media.