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Thoughts & Views

dentsu international's CMO Survey 2020

Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.

Download
dentsu international's CMO Survey 2020
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