Panasonic’s latest Beauty campaign promoting the Panasonic nanoe™ hair care range has officially launched with a fully integrated communications approach.
The multi-media campaign will run until 31st December 2020, targeting beauty-conscious females aged 18-54s across the UK. Using a mix of broadcast media, including Broadcaster VOD and Digital Audio and more targeted mediums including Digital Display and Social, the campaign aims to raise awareness of Panasonic’s hair care range and the nanoe™ technology, as well as driving increased understanding of the benefits of the nanoe™ technology for healthy and smooth hair - the revolution in hairstyling.
As part of this exciting project, Carat negotiated several partnership opportunities to extend reach and engagement with the campaign, aligning with trusted and well-respected brands. Panasonic are the headline sponsor of Frankie Bridge’s Open Mind Season 3 podcast – Frankie has over 300,000 estimated monthly listeners and is an avid beauty vblogger.
Furthermore, Carat brokered a leading Twitter Amplify sponsorship with This Morning and Panasonic, which sees Panasonic sponsoring This Morning Tweets of on-air beauty segments from the programme. In conjunction with the Twitter Amplify sponsorship, Panasonic are also headline sponsor of This Morning’s Festive Gift Guide – ITV’s first ever sponsor of this product!
Stacey McLeod, Account Manager at Carat Edinburgh, said “It has been a pleasure working on such an exciting project with Panasonic UK, offering the opportunity to deliver innovative solutions and partner with some of the biggest brands in the UK. Collaborating with different teams throughout dentsu to implement an integrated campaign, we have been able to raise awareness of the amazing nanoe™ range.”
Check out the full nanoe™ range here and watch the advert here: