Carat UK was in full force across London last night at both the Media Week Awards and Marketing Week Masters - and what a night it was! 🥳
Kicking off with Media Week, our Pringles 'Frank goes gaming' campaign dominated, picking up a Gold, Silver and Bronze in Best Use of Content: Over £250k, Media Creativity and Media Idea: £250k-£1m.
Team Mondelēz also picked up two Golds and a Silver, with 'Cadbury Worldwide Hide' recognised in both Media Innovation and Media Idea: Over £1m, and 'Cadbury Twirl Orange' winning Gold in the Media Idea: Launch category.
Special mention also to Co-op for their role in both Channel 4's win for #TogetherAgainstHate ad break and #StandAgainstRacism campaign.
Meanwhile, on the other side of town at the Marketing Week Masters. Vodafone were named winner of the Media & Telecomms category for their 'Keeping the UK Connected' campaign, Co-op secured the Best Use of Influencer award for their work in 'taking on food poverty', and Greggs jointly picked up the Sponsorship & Partner Marketing award with PlayStation for their 'Launch Box' campaign.
These wins are testament to the hard work, innovation and incredible partnerships between our clients and their partners.
