Great Rail Journeys appoints Carat as media agency partner

Great Rail Journeys is a market leader in luxury rail travel: inspiring travellers with unique and incredible experiences in the UK, across Europe and Worldwide.

Everyone at Carat Leeds is thrilled to have been appointed by such an incredible brand – as their new media partner – supported by the full complement of specialists from across the Dentsu network in the North that will be mobilised in unprecedented depth and breadth to deliver GRJ’s growth targets in the coming months and years.

Carat will not only serve to enhance and innovate GRJ’s media channel strategies across print, digital, TV, radio and sponsorship across the portfolio of brands, but we will play an integral part in the development of a new audience segmentation, data and technology platform to improve customer understanding and accelerate marketing performance across the whole customer journey.

Lisa Wood, Sales & Marketing Director for Great Rail Journeys, commented: “We’re delighted to welcome Carat to work on the Great Rail Journeys brands. We want to grow the intelligence that sits behind our marketing activities and broaden our marketing mix. Carat and the wider Dentsu Aegis Network have a broad range of skills we can tap into to help us do this and they’ll be a great partner to support our growth. We have a fantastic range of holidays, but more people need to know about why a Great Rail Journeys holiday would be right for them.

Andrea Bagan, Managing Director for Carat Leeds, said: “It is such an exciting time to be working with Great Rail Journeys as they continue on their next phase of growth. The way people consume and engage with media is constantly evolving; our audience first approach will focus on driving performance across media, data and technology, helping Great Rail Journeys achieve their ambitious business objectives.”

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