Key Advice, the leading later-life planning advisor, has launched a series of countdown themed adverts to achieve cut through for Key’s Equity Release product.
The licencing deal, which was identified and implemented by Carat, will see the countdown conundrum mechanic used in Key’s adverts aired during Channel 4’s Countdown programme.
Liz Chapman, Group Business Director, Carat said: “We are delighted to see this project come to life.
Countdown’s audience profile is perfect for Key Advice’s over 55 target demographic who are considering Equity Release. We wanted to help inform and educate the viewers about what Equity Release is and the benefits of Key as the leading provider. Through the creative link between the show and the advert we are increasing the impact and cut through of the advert.”