Carat and Santander take the top-spot for Finance at the Effie UK Awards

Effie UK, recognises and celebrates the most effective marketing efforts of the year. On September 23 and 24, this year's winners were revealed at the virtual 2020 Effie UK Leadership Summit & Awards Celebration.

Determined by two rounds of rigorous judging by industry leaders, the 2020 Effie UK winners represented cases that effectively solved a marketing challenge, connected with their target audience, and achieved results to prove it worked.

We are as proud as punch to have received the gong for our work with Engine UK and Santander for 'The Bank of AntandDec' in the Finance category. 

Juliet Haygarth, managing director, Effie UK, said: "Back in March, we thought long and hard about whether we should have an awards programme this year, but in the end, we decided that celebrating and championing effectiveness has never been more important than right now. 

No Effie awards winners meant no insights from some of the very best, most effective work around. Congratulations to all the winners, it's a tremendous spread of great thinking that drove impressive results in the real world."  

You can view the full list of winners here.

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