We were delighted to be recognised at the Co-op Supplier Recognition Awards last week, where we were recipients of the Diversity & Inclusion Leaders award. This award recognises suppliers who have supported Co-op's 'Responsible Sourcing' strategy and excelled in their commitment to equality and inclusion whilst also championing Co-op's difference.
For the past 18 months, we have worked hard to align Carat UK's DEI ambitions with those of our client, Co-op. Developing an approach to provide opportunities for people from all backgrounds to enter our wonderful industry.
The last 12 months, has seen us begin to realise these ambitions and develop a partnership with Co-op, that we hope will long continue to provide opportunities within communities.
In January 2021, we engaged Co-op in our network's flagship schools and early employment programme, The Code, inviting senior stakeholders from the brand to set a client brief for our students and donate their time by providing valuable knowledge and insight into the industry. Impressed with the quality of responses received from our students, they signed up to continue their partnership with The Code and have since delivered a joint brief with Mondelēz around community in a true act of co-operation.
We’re already starting to see the benefits of engaging students through media initiatives and as a result have recently employed an account executive through the Global Academy (one of The Code's key partners) into our Co-op account team.
We have also worked with The Guardian to develop a partnership, that has been funded by the Co-op Food business, to amplify young voices. Our aspiring young writers have developed several articles aligned with Co-op's vision around sustainability, access to food and the difference they are making in local communities.