Carat has triumphed in a head-to-head contest against OMD to secure the UK media business for Beiersdorf.
The German cosmetics company returns to Carat UK, who previously held the account for 14-years until 2012. The Carat network now holds the business in 30 plus markets with a strong European and LATAM presence.
According to Nielsen, UK spend on the account is an estimated £25 million. This covers brands including Nivea, La Prairie, Elastoplast and Eucerin.
Jo Sutherland, CEO, Carat UK, says: "We are thrilled to be welcoming Beiersdorf back into Carat and are excited to get to work across such an established portfolio of brilliant brands. We are excited to be their strategic media partners as together we reach the modern skincare consumer across their multiple categories."