Today, we're delighted to announce our ambition to become a Net Zero emissions company by 2030. This ambition means we are leading by example to prevent dangerous warming and keep global temperature rises below 1.5°C. It includes a new science-based target to reduce our absolute carbon emissions by 46% by 2030 and a commitment to offset all hard to decarbonise emissions through certified greenhouse gas removal projects.
By setting ambitious, science-based targets, and working with our ecosystem of clients, partners and suppliers, we will set about the radical decarbonisation of our entire value chain over the next decade. This builds on our recent achievement of powering the company by 100% renewable energy, which we will continue to do as part of our commitment to RE100.
Wendy Clark, global CEO, dentsu international shares her excitement:
"As a company we believe it’s imperative to help create meaningful progress for the brands we work with and for society as a whole. That’s why I’m delighted to announce this week that we are committing to becoming a Net Zero emissions company by 2030. In doing so, we join a select group of companies who are leading by example to prevent dangerous warming and keep global temperature rises below 1.5°C. By setting ambitious, science-based targets, as well as working with our ecosystem of clients, partners and suppliers, we will set about the radical decarbonisation of our entire value chain over the next decade.
Building on our recent achievement of powering the company on 100% renewable energy, we are committed to a future of renewable electricity and, where emissions are unavoidable, certified greenhouse gas removal projects. Dentsu International has always been an industry first-mover and I’m thrilled that we are able to join those leading brands, many of whom are our clients, that have also pledged to achieve net zero emissions by 2030."
In addition, we are also announcing our ambition over the next decade to help 1 billion people worldwide make better, more sustainable choices. We know from our own research that understanding and aligning to changing consumer sentiment are the key challenges that CMOs face today – and our data tells us that consumers care more than ever about the impact they have on society and our planet. We have huge power to help influence hearts and minds through our work, enabling consumers to embrace lifestyles that will help ease the burden on our planet and help brands to develop new strategies and campaigns that will help them win, keep and grow their best customers.
Anna Lungley, chief sustainability officer, dentsu international explains:
"Consumer insight sits at the heart of everything we do. As a global leader in media and marketing we have huge power to influence hearts and minds and inspire people to embrace a new type of lifestyle, one that is aspirational and rewarding, and that will help ease the burden on our planet. This is a collective challenge, one that is increasingly urgent and important to our global team of 48,000+ people. Together we can help brands to develop new strategies and campaigns that meet the demands of a more conscious consumer and help create a better future for all of us."
This week marks an important step on our journey to building a more sustainable future. Check out our dentsu Net Zero web page.