We're delighted to announce that Suzie Maynard, Strategy Partner at Carat UK, has been recognised as one of MediaWeek's 30 Under 30 2025 winners.
About Media Week 30 Under 30 2025
Yesterday, Campaign unveiled the Media Week 30 Under 30 2025 winners at a prestigious event in London, hosted by DoubleVerify. This highly competitive programme celebrates the brightest young talent shaping the future of the media industry.
With 133 entries submitted from across brands, agencies, media owners and start-ups, the competition showcased exceptional professionals under the age of 30 as of 7 June 2025.
The winners will have the honour of serving as judges for the flagship MediaWeek Awards next month, further cementing their influence on industry recognition and standards.
Suzie Maynard: A Strategic Powerhouse
Maynard forged an impressive career in the media industry by opting out of university and establishing a freelance social media business at the age of 19. Progressing rapidly, she advanced to strategy director within four years post-apprenticeship, leading a team of four and shaping the agency's approach to influencer marketing, content partnerships and strategic planning. Maynard expanded the strategy team by 333%, doubled client adoption of partnership and influencer marketing propositions between 2020 and 2021, and played a pivotal role in delivering a 61% year-on-year revenue growth over five years, while maintaining client satisfaction scores averaging 8 out of 10.
Beyond commercial impact, Maynard fostered a collaborative workplace culture at dentsu, introducing initiatives such as the 'strategy stand-up' sessions that promoted innovation and cross-team relationships. She also founded a community-focused brand to empower women entering the creative industry, applying these principles internally to support team development and retention. Her mentorship and thought leadership, including her widely-read industry blog, have further established her as an advocate for professional growth and inclusivity.
Testimonials from senior colleagues and peers highlight Maynard's strategic acumen, leadership and ability to inspire and deliver results. She has been described as having an 'uncanny ability to deliver' and as a 'powerhouse in strategy', with her approach to complex challenges and team empowerment setting new industry benchmarks.
Judge's comment:
"Her ambition to become a chief strategy officer is bold and inspiring, and there is no doubt in my mind that she will get there."
Looking Forward
This recognition from MediaWeek reinforces what we already know at Carat - that Suzie represents the future of strategic leadership in our industry. Her combination of commercial acumen, innovative thinking, and commitment to developing others makes her an invaluable asset to our team and an inspiration to the broader media community.
Congratulations to Suzie on this well-deserved recognition and to all the MediaWeek 30 Under 30 2025 winners who are shaping the future of our industry.
See the full list of Media Week 30 Under 30 2025 winners on the Campaign website.
