Carat has secured a Bronze award at the 2025 Performance Marketing Awards for our innovative Co-op Food Membership lead generation campaign. The award was announced during the ceremony held this week, in London, recognising the campaign's outstanding achievements in transforming Co-op's membership acquisition strategy.
Award-Winning Lead Generation
The winning campaign had been shortlisted in the Best Lead Generation Campaign category, where judges specifically evaluated entries for their ability to effectively meet client objectives by delivering high-quality prospects through smart, cost-efficient, and ethical strategies. The category demanded clear quantification of lead value in alignment with original campaign goals—criteria that Carat's Co-op campaign successfully demonstrated.
"We're incredibly proud to receive this recognition for our work with Co-op," said Matthew Higgins, Managing Partner, Addressable Media & Total Commerce. "this is just the tip of the iceberg for our work and partnership with the team at Co-op, we’re building off this success to drive even greater results, and continue to grow the Co-op membership base”.
The campaign's success stemmed from Carat's implementation of a sustainable, scalable lead generation system built through innovative approaches and strategic partner collaboration. By refreshing the strategy to focus on quality over quantity, the team was able to create a data-driven framework that delivered measurable results for Co-op Food's membership program.
Part of Dentsu's Award-Winning Network
This bronze award contributes to dentsu's impressive performance at the Performance Marketing Awards, where the network's specialist agencies secured multiple shortlists, including a win for sister agency, dentsu X who received Gold in the Best Managed Affiliate Programme - Enterprise category. Further reinforcing dentsu's commitment to creating innovative marketing solutions that drive performance for clients across diverse categories.
For more information about the awards and to see the full list of winners, visit: https://performancemarketingawards.co.uk/winners/
