Amazing news from the 2025 MSA Festival and Awards announced recently in Petaling Jaya, Malaysia! The Carat Media Services Malaysia team won eight awards in seven categories, including Silver in the Growth Agency of the Year category. The team was additionally shortlisted another four times.
Congratulations to the entire team!
Carat Malaysia 2025 results
- Growth Agency of the Year – 1 Silver
- Best Use of Integrated Media – 1 Gold
- Best Use of Influencer Marketing – 1 Silver
- Best Use of Activation and Experiential – 1 Silver
- Best Use of MSA for Good – 1 Silver
- Best Use of Media Collaboration – 1 Silver, 1 Bronze
- Best Use of TV or Video – 1 bronze, 1 shortlist
- Best Use of Branded Entertainment and Content – shortlist
- Best Use of Search SEM and/or SEO – shortlist
- Best Use of Outdoor and Programmatic - shortlist
These wins in no less than ten individual categories illustrate their wide span of digital media expertise and underscore their prestigious silver win as a growth agency.
The annual MSA Festival and Awards recognizes innovation and creativity in the Malaysian media industry. In this year’s awards program, agencies and brands competed across 18 categories and four special awards.
In all, the Malaysia dentsu media brands – Carat, iProspect, and dentsu X – were recognized with an impressive list of 39 awards and 12 shortlists.
Bala Pomaleh, CEO, Media, dentsu Malaysia, commented: “I am thrilled that all three agencies under dentsu Media put up a sterling performance. It is a culmination and reflection of our passion to deliver meaningful results to our clients, which has also resulted in multiple brands from our client portfolio winning tonight. There is a strong culture of innovation and business performance thinking at dentsu Media and I hope that we can continue this cadence of success.”
To view the full list of winners, click here.
