How Brands Can Thrive in the New Era of Social Connection
In a world where the definition of “socializing” is evolving in real time, brands face a pivotal moment. Traditional gatherings are evolving into digital hangouts, niche communities, and hybrid experiences that blend the physical and virtual. At the same time, new social habits are intersecting with a revival of older, more traditional forms of socializing.
As consumers rewrite the rules of social engagement between new and old, brands are faced with challenges and a massive opportunity: How do you authentically intersect with new social behaviors without disrupting them? The answer lies in understanding the new rules of engagement—where presence, participation, and purpose matter more than ever.
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