It’s coming! Over the last 14 years, dentsu’s annual media trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | dentsu 2024 Media Trends' report we share our insights into disruptions and competition, social inclusion and sustainability ambitions and explore the opportunities, challenges, and intricacies of ten trends expected to set the pace of progress in 2024.
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With more than a third of CMOs already using generative AI, the technology will rise to center stage as it touches everything from creativity to search, to media planning and activation. Yet its massive potential to power new opportunities for brands also reveals the importance for marketers to define new rules of engagement.