The truth about Generation Z


Carat and Foursquare uncover the true "IRL” behaviors of Gen Z using proprietary location technology, behavioral, and motivational insights.

Gen Z is an incredibly large and influential generation with a surprising volume of direct spending power, accounting for nearly $143 billion in direct spending by 2020.

We debunked 3 of the biggest myths about Gen Z:

  1. Myth: They're obsessed with healthy and organic food
  2. Myth: Gen Z prefers to shop online
  3. Myth: Gen Z spends all of their free time at home on their phones

Check out the full Gen Z report here.

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