Practical innovation: CES wrap up


CES is overwhelming, and to add to its complexity, it was virtual this year. Meanwhile, marketers have real challenges that need solving now. So, how can marketers leverage virtual CES to innovate practically?

Carat's Innovation team took a look at the underlying trends that became mainstream in 2020 and what to expect to persist in a post-pandemic future. These six consumer and media trends are driven by tech adoption, with CES being a catalyst of what’s to come. Download the report and learn how the latest technologies can be applied to current business challenges, grounding emerging trends with human intelligence and preparing brands for tomorrow.

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