This year's Earth Day theme is "Invest in Our Planet," and that's exactly what we must do. Brands and consumers alike need to commit to bold action if we want to make a green future possible. In fact, dentsu International recently published a global study into green consumer attitudes and behaviors related to climate change to better understand how these redefine environmental strategy for corporate growth. And what did they find? That sustainability has shifted from the margins and niche projects to a CEO and boardroom conversation about purpose, growth, and future strategy. So as mainstream businesses, global corporations and governments focus their attention on the climate emergency, the speed of change both required and possible is increasing with more collaborative action, innovation and education.
At Carat, we are committed to being an integral part of the communities in which we operate. We design for people, and we design with solutions in mind. We believe that agencies and brands play an important role in driving real change.
Brands need to take an active role in shaping the cultural conversation, taking responsibility for technology, and being leaders in the realm of sustainability. The mission of brands, platforms, and agencies who are invested and passionate about making critical change are incorporating sustainability practices throughout the entire organization and practices.
We understand that sustainable innovation is a partnership for the planet and that climate change is a complex topic that has a direct, but often unseen and unquantifiable impact on people's lives. At the core of our company is the belief that through being the best stewards in every aspect of design and using the most innovative technology, we can work with our partners to find sustainable solutions that benefit people, businesses, and the environment.
Our shared commitment is what drives us – and the industry – forward. Each of us have a role to play to make impact and the actions we take today to defend the environment will build a greener tomorrow.
Learn more about the rise of sustainable media and strategies businesses must take to implement change in dentsu and Microsoft’s report.