Carat recognized with first-ever “Best of Brand: Agency Partnership Award” by P&G client

P&G’s annual Best of Brand Awards celebrate P&G brands delivering excellent results and delighting consumers. This past year was no different as 14 well-loved household brands took home gold, receiving the “Best of Brand” title. This year, P&G also introduced an award recognizing its agency partners that were instrumental in helping grow these brands. 

P&G’s annual “Best of Brand Awards” honor the leaders and brands that are delivering ground-breaking design, innovation and strategy, creating irresistible experiences enjoyed by consumers.  

While the awards have historically been an internal celebration, this year P&G introduced a new external recognition, the “Best of Brand: Agency Partnership Award.” This award celebrates brand-agency partners that are delivering exceptional business results for P&G brands.  

Carat, a valued P&G media partner since 2005, was the first partner awarded this honor for their work in North America and Italy.   

When presenting the award Tuesday night at the New York Carat offices, Don VanFossen, P&G Senior Director of North America Media, congratulated our teams by stating, “Carat is an integral partner in enabling P&G’s vision to drive transformation and business growth in a world where commerce choices in media are evolving faster than ever.” He added, “what is underpinning this success are the people and capabilities in this room and the knowledge and expertise you bring to the table.” 

P&G recognizes that for brands to thrive in the digital age, they must be able to seamlessly navigate consumer and media nuances in an ever-evolving media landscape. Carat’s brand-agency partnership helps P&G brands do just that—making sense of digital interactions and enabling them to deliver growth through media.   

Adil Zaim, Client President for Carat, accepted the award and spoke on the win, “We are so humbled and honored to receive this recognition. What makes this so special is that this is the first time this award has been given and it is for business growth and transformation. This carves out a new era of the evolution of the agency and brand partnerships we are going to see in the future.” 

Congratulations to the entire Carat x P&G team, and cheers to continued success and momentum in the year ahead! 

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