Christine Piñeiro, Adil Zaim, and Mark Jones Named US Client Presidents
Carat US announced Christine Piñeiro, Adil Zaim, and Mark Jones have all been appointed to US Client President and will report to Mike Law, US CEO – effective immediately. Christine, Adil, and Mark bring a unique breadth of experience and in these roles, they will continue to manage and oversee key client relationships by delivering engaging media capabilities that drive growth.
Christine Piñeiro previously was EVP, Managing Director, Carat. Christine joined Carat in 2004 and for over 17 years has been a key client partner delivering category ‘firsts’ across video, search, programmatic, and social. Christine has been in advertising for +20 years, and her experience includes deep expertise in health & pharma, as well as in CPG, financial, and home services categories. She has been recognized as an ‘Agency Vanguard’ by DTC Perspectives, recognizing agency executives who have made significant contributions to DTC launches, campaigns, and innovation.
Adil Zaim previously was EVP at Carat and before that was CEO, Carat China, where he helped lead the agency through robust growth in consumer understanding, digital, and ecommerce. With more than 20 years of experience, Adil has held multiple senior roles in agency management, account leadership, strategy, digital, and data analytics.
Mark Jones has over 25 years of experience in media and advertising, having worked at Publicis Groupe, Viacom, and WPP. He previously was EVP, Managing Director, Carat. Over the years, he has worked with and been the business lead for both complex global and US client relationships across a diverse range of clients and industries, including financial services, technology, travel, and CPG.
Carat US CEO Mike Law said: “At Carat, we’re committed to advancing our clients’ business through meaningful progress and provide them with partners who can make a real impact and accelerate growth. Christine, Adil, and Mark are the definition of a valued partner – each one of them playing an instrumental role in continuing to grow the agency with their long-standing client relationships and collaboration.”