Mondelez has announced that Carat has been appointed to be its media partner across Europe, APAC and North America.
Building on the firm foundations of our partnership in Continental Europe and Asia-Pacific, this appointment now includes the addition of North America, the UK & Ireland, Adriatics, and India.
Carat has also been named Global Strategic Category Lead across all of Mondelez’s global categories of Chocolate, Gum & Candy, and Biscuits. The scope includes globally-respected brands such as Oreo, Belvita, Ritz, Trident, Cadburys, Milka and Toblerone.
Doug Ray, Global President and US CEO, Carat commented:
"We are delighted to be expanding our relationship with Mondelez, with whom we’ve enjoyed a strong partnership across Europe and APAC for the past several years. Their mission to be fearless innovators in the digital economy is inspiring, and clearly aligned with our ambition to redefine the role that media plays in driving their transformative growth.”