It was announced today that J.M. Smucker selected Carat as their consolidated North American media agency after a review that began in November. Carat retained media planning and buying duties for Smucker’s in the US while adding both planning and buying for the Canadian market and will work with iProspect and Amnet to establish Smucker’s North American infrastructure.
The pitch came on the heels of Smucker’s acquisition of Big Heart Pet Brands, which includes brands like Meow Mix, Kibbles ‘n Bits and Milk Bone, and their desire for an enterprise-wide consolidation across North America.
Doug Ray, US CEO, Carat, said, “I am particularly thrilled about this win as JM Smuckers are a great client. They value our work. They value our talent. And they are really nice, thoughtful people.”
This win further reinforces the top-notch work from our US team led by Kristy Kozlowski Chanelle Flavell and Emily Zimkind (planning), Clare Elias (Insights), Haley Pass (Strategy), Diana Nagiub (Search) and Mike Law and Dena Caravello (Video Activation), Irina Pessin (Data2Decisions) and Jason Randall (Data & Analytics) amongst many others. It also signals confidence in us from their Canadian and Big Heart colleagues. Special thanks to the entire US and Canadian pitch teams, particularly Mark Mylan, Victoria Gagliastro and Chelsea Contre.