Jack in the Box has selected Carat LA to be its new media agency of record after a review that began in the summer.
Carat LA, part of Dentsu Aegis Network, will handle traditional and digital media planning and buying for the restaurant chain which has more than 2,200 locations across the country. The award is subject to the signing of a formal agreement.
“Carat LA showed tremendous media industry knowledge and progressive technology that aligns with the challenger spirit of the Jack in the Box brand,” stated Iwona Alter, Chief Marketing Officer at Jack in the Box. “We feel the agency’s expertise will provide us a unique competitive advantage as we look ahead.”