Angela Steele will oversee the media agency's product and tech strategies.
Carat USA, a Dentsu Aegis Network media agency, announced today the appointment of 20-plus years marketing veteran Angela Steele to the new role of chief strategy officer.
Steele, who most recently served two years as Dentsu’s global product lead for the General Motors account, will be responsible for expanding on Carat’s product and technology strategies and will oversee the agency’s insights, strategy and innovation teams. She will report to Carat USA CEO Michael Epstein.
“Angela is a seminal talent,” Epstein said in a statement. “Carat is making a strategic pivot to marketing based on true person-based identity rather than proxies, via the M1 platform. Angela’s digital centric background, as well as her deep knowledge of the mobile and content space, make her the perfect choice to scale the M1 platform across the agency to deliver improved business outcomes for our clients.”
Steele’s primary role of developing Carat’s product strategy will be centered around Dentsu’s data platform, M1, which was created after the network purchased a majority stake in private performance marketing agency Merkle last year. M1 aims to advance the people-based marketing capabilities of Dentsu, the ad world’s fifth-largest holding company.