This episode we dig into the integration of strategy and technology to create more impactful experiences, and if brand experiences can really make consumers lives more meaningful. Finally, we try to decide whether brands fall into two categories: chore or cherish, with Michael Liu, Director, Mobile & Innovation Strategy and James Allen, VP Director, Strategy, Carat US.
Ep 3: Chore or Cherish
The Human Element is Carat's Podcast exploring how insight and humanity impact modern marketing to build stronger brands. Join us every Monday as we invite industry leaders to discussions around the way marketers connect, communicate and influence consumers.