Future of FMCG

Future of FMCG is Carat’s response to the challenges that have been disrupting consumer goods for the last decade. Emerging competitors, new distribution channels, slowing growth, and changing consumer attitudes have forced brands to question the old truths of FMCG marketing.

Carat’s thought leadership series provides answers to the most pressing questions facing the category, from consumer understanding to growth, data, and organizational frameworks.  Based on our work with the world’s leading advertisers, we are mapping out a path towards an exciting and dynamic new model for big FMCG brands. Our position is that scale and innovation should be natural partners.

Download our reports today to find out how your brand can gain a competitive advantage through marketing and media.

Click here to download From Eyeballs To Experiences 

Click here to download How to Grow Brands Beyond Byron Sharp's How Brands Grow 

In recent years, the FMCG category has been experiencing a slowing of growth. In the first report of Carat’s Future of FMCG series 'From Eyeballs To Experiences', Global Chief Strategy Officer Sean Healy sets out the case for FMCG brands to unlock the growth driving power of media by embracing a new consumer experience led model. Download the report here.

Byron Sharp’s 2010 best-seller ‘How Brands Grow’ has been a hugely impactful publication in the marketing industry. Firmly rooted in the traditional advertising model, it has probably had more influence on FMCG than any other category. The second article in Carat’s Future of FMCG series explores the relevancy of Sharp’s Laws of Growth a decade after they were written. Download the report here.

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