Carat Views | CTV

A lot is happening in connected TV - more viewers, more ad spend, and more services seemingly appearing every week.  We see lots of news in SVOD, and AVOD with both Netflix and Disney+ looking at hybrid pricing models.  For advertising there are lots of opportunities around audiences, content, and targeting options.  There are also interesting developments around making TV shoppable, for example for Walmart.  The future is very bright in this area, as CTV becomes more mainstream.  We expect some consolidation around channels and technologies, and we also expect measurement to improve.  Clients should start investing and testing in this area.