Global Chief Marketing OfficerLast ned bilde
Robert serves as CMO, Carat, where he leads all aspects of marketing as well as the agencies’ thought leadership and eminence agenda. Robert also serves as co-CMO of Dentsu Aegis Network media line of business, focused on digital transformation and talent.
Prior to joining Carat, Robert served as Global Leader, Agency Services for IBM iX, overseeing the strategy, creative, digital and design disciplines around the world. In this role, Robert led over 3500 practitioners in 38 IBM iX Studios across the globe, working with clients to explore how applied creativity and business design impact their products and customer relationships. In 2017, Robert was named a to PRWeek’s Power List.
Robert joined IBM as VP, Global Digital Marketing at IBM, where he led a global community of over 800 digital marketing professionals focused on content engagement, search, social, mobile, digital experience and performance media. In addition, Robert was co-leader of the IBM Digital Services Group - an internal marketing services organization delivering solutions in digital strategy, content creation, web production and data services.
He previously served as Global Managing Director at WPP leading the integrated marketing services business for InterContinental Hotels Group, one of WPP’s largest global client relationships. During his tenure at WPP, he also served as COO of Ogilvy & Mather South and Head of CRM for Ogilvy, North America.
Prior to Ogilvy, Robert held senior marketing and agency management positions at JPMorganChase, Prudential, AT&T, & Epsilon. He began his career working in the Pennsylvania State House of Representatives for a legislator from suburban Philadelphia.
Robert is a frequent speaker at major digital and marketing events around the world. He lives in Westfield, NJ with his wife and two children.