Carat 2021 media trends


The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.

This year we have split our annual trends report into three sections.

Section one looks at five long term societal trends that are changing how we live our lives.

Section two looks at shorter-term patterns and innovations that we will see in the media landscape in 2021.

Section three looks at the connections and intersections between the different trends and patterns. It provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.

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