Carat celebrates the appointment of Fiona Lloyd as its new Global Client & Brand President, following a 16 year career with the company.
In her role as Global Client & Brand President, Fiona will now be responsible for the strategic direction and growth of the Carat network globally, working closely with global clients to transform their businesses. She will also be accountable to ensuring Carat continues to lead within the industry as a world class media agency.
Announcing the promotion, Peter Huijboom, Global CEO Media & Global Clients, dentsu international, said: "We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Fiona has been driving an entire global re-brand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”
Fiona has been with dentsu since 2005. Starting first as an Account Director, she has held key leadership roles in both the Carat UK and Global business, including Chief Client Officer and Global CMO. Most recently, as MD Carat Global she spearheaded the global re-brand which was not only a new story about Carat but underpinned by a completely new way of working that brings agility and integration to clients.
On her new role and the direction of the brand Fiona said: “Empathy, collaboration and value exchange are at the heart of our brand. I'll be focused on driving these hard across our network to ensure Carat continues to be the industry powerhouse it is, maximising the contribution media makes to growth for our clients and creating a place where our people can thrive.”