Carat exploits every opportunity to create innovative media campaigns that work across platforms and deliver real business value to our clients.
We design, plan and execute bespoke on and offline branded content platforms and productions as part of wider integrated communications strategies.
We have a specialist team of planners & buyers who implement campaigns across traditional and emerging broadcast platforms. We ensure our clients have access to the best rates in the market, whilst ensuring their communication strategies are brought to life through best in class implementational planning and new or innovative trading approaches with media owners.
We use our proprietary, market-leading consumer behavioural survey, CCS, alongside a variety of other data sources and research tools to create client-specific insights. We provide sophisticated market analysis and strategic recommendations, including industry and geographical segmentations.
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.
We recognise that the successful use of data can be pivotal in a modern media campaign and we specialise in finding new ways to harness data to deliver business value to our clients.
We place digital at the core of all our campaigns across Bought, Owned and Earned media. We have teams of specialists who focus on the delivery of excellence across all aspects of the medium, further supported by our sister agency, iProspect.
We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.
We conduct comprehensive brand and marketing analysis and strategy, including modelling and reporting.
We design, plan and produce complex and bespoke mobile applications and games, facilitate partnerships with key players, and build mobile commerce solutions, often leveraging the support and expertise of our sister agency, Isobar.
Out of Home
We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.
We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.
We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.
We plan and negotiate authentic, long-term partnerships and placement based on brand values and the wider integrated communications strategy.
Working with our sister agency iProspect, the global market leader, we act as a centre of excellence for performance-based digital media. We deliver advanced performance marketing programmes including analysis, commitment and optimisation.
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns, with the ability to analyse, monitor and optimise online presence and reputation. We create multi-channel social ‘war rooms’, enabling our clients to respond at the right time, in real time.
We place strategy at the heart of our real-world planning approach. Our experienced team have designed a unique approach – called Convergence Planning – to help clients navigate their way through an increasingly complex media ecosystem.