Rachel O'Brien

Business Director, Carat Ireland
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Responsible for Media Planning within Ireland with focus on Client Leadership, Rachel has been with Carat since 2019 and has over 10 years of experience across global & local brands within FMCG, Confectionery, Travel and Alcohol sectors.

She thoroughly enjoys working on creating strong brand/media innovation and creativity. 

Having recently won the Grand Prix at the Irish Media Awards for Aer Lingus, she has a passion for continued learning and development around e-commerce and what impact brand and brand communications has on both conversion and brand equity. Her career of planning and media capacities spread across clients including Heineken, Aer Lingus, An Post, Mondelez and Kraft Heinz.


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